As a business consultant, I’ve always known the importance of a good night’s sleep for peak performance. But it wasn’t until I found myself tossing and turning night after night, struggling to keep up with my demanding schedule, that I truly understood how crucial quality sleep is. My search for better rest led me down a rabbit hole of sleep products and stores, each promising the perfect solution to my sleep woes.
After months of research, countless nights testing various products, and even a few impulse purchases I’d rather not admit to, I’ve compiled a list of the 10 best sleep stores that genuinely deliver on their promises. These aren’t just retailers; they’re sleep sanctuaries that offer everything from cutting-edge mattresses to soothing sleep accessories.
1. Purple
Purple is a innovative sleep company that has made waves in the mattress industry with its unique GelFlex Grid technology. Founded in 2015, Purple offers a range of mattresses, pillows, and other sleep accessories that feature their proprietary hyper-elastic polymer grid. This grid is designed to provide a balance of comfort, support, and temperature regulation that adapts to each sleeper’s body.
Purple’s flagship product is their Original Mattress, which combines the GelFlex Grid with foam layers for a medium-firm feel. The company has since expanded its lineup to include hybrid mattresses that incorporate innerspring coils for added support. Purple also offers a variety of pillows, sheets, and bed frames to complement their mattresses. With a focus on science-backed sleep solutions and a quirky marketing approach, Purple has quickly become a popular choice for those seeking a non-traditional mattress experience.
2. Sleep Essentials Market
Sleep Essentials Market is a comprehensive online store dedicated to helping customers achieve better sleep through a wide range of carefully curated sleep products. Founded in 2020 by Teresa Ruiz, the company was born out of a personal realization of the critical importance of quality sleep, especially after Ruiz became a new mother.
The store offers an extensive selection of sleep-related items, including bedding, sleep accessories, sleep technology, and snoring solutions. Sleep Essentials Market prides itself on sourcing high-quality products from around the world, with a focus on safety, cruelty-free practices, and eco-friendliness. This commitment to quality and ethical sourcing sets them apart in the competitive sleep products market.
One of the key strengths of Sleep Essentials Market is its customer-centric approach. The company aims to connect with customers by offering customized products that address individual sleep needs. This personalized touch is evident in their product range, which includes memory foam pillows, lavender-infused sleep masks, anti-snoring devices, and essential oil diffusers, among others.
Sleep Essentials Market’s website is user-friendly and informative, providing customers with valuable information about the importance of sleep and how their products can help improve sleep quality. The company offers free shipping and guarantees the lowest prices, making their products accessible to a wide range of customers. Additionally, they prioritize customer satisfaction, as evidenced by the positive testimonials featured on their website.
The founder, Teresa Ruiz, brings a personal touch to the business, sharing her own sleep journey and the motivation behind starting the company. This transparency and personal investment in the mission of improving sleep quality for customers adds credibility and relatability to the brand.
3. Buffy
Buffy is an eco-friendly bedding company that specializes in comforters, sheets, and pillows made from sustainable materials. Founded in 2017, Buffy’s mission is to create “the world’s most comfortable, earth-friendly bedding.” Their signature product, the Cloud Comforter, is made from recycled water bottles and features a eucalyptus fiber shell that is naturally cooling and breathable.
In addition to comforters, Buffy offers sheet sets and pillowcases made from eucalyptus lyocell, which is touted as a more sustainable alternative to traditional cotton. The company places a strong emphasis on environmental responsibility, using plant-based dyes and minimizing waste in their production processes. Buffy’s products are designed to appeal to eco-conscious consumers who don’t want to compromise on comfort or style in their bedding choices.
4. Emma Sleep
Emma Sleep is a European-based sleep company that has rapidly expanded to become a global player in the bed-in-a-box market. Founded in Germany in 2015, Emma offers a range of mattresses, pillows, and bed frames designed to cater to different sleep preferences. Their flagship product, the Emma Original Mattress, is an all-foam mattress that has won numerous awards for its comfort and value.
Emma Sleep prides itself on its use of high-quality materials and advanced sleep technology in its products. The company offers both memory foam and hybrid mattress options, as well as adjustable pillows and ergonomic bed bases. With a focus on research and development, Emma continually refines its products based on customer feedback and sleep science. The brand has gained popularity for its combination of German engineering, affordable pricing, and generous trial periods, making it an attractive option for those seeking a reliable and comfortable sleep solution.
5. Brooklyn Bedding
Brooklyn Bedding is a well-established online mattress retailer that has gained popularity for its high-quality, American-made sleep products. Founded in 1995, the company started as a family-owned business and has since grown into a respected name in the mattress industry. Brooklyn Bedding offers a diverse range of mattresses, including their flagship Signature Hybrid, which comes in three firmness options to accommodate different sleep preferences.
One of Brooklyn Bedding’s standout features is its commitment to manufacturing. The company owns its factory, allowing for greater control over quality and the ability to offer competitive pricing. Their mattresses are known for their excellent pressure relief, cooling properties, and responsive feel. The Signature Hybrid, for example, combines foam layers with pocketed coils to provide a balance of comfort and support.
Brooklyn Bedding also offers a 120-night sleep trial and a 10-year warranty on most of their mattresses, giving customers ample time to test their purchase. With options for various sleeping positions and body types, Brooklyn Bedding has positioned itself as a versatile and reliable choice for online mattress shoppers.
6. Awara Sleep
Awara Sleep is an eco-friendly mattress company that focuses on creating sustainable sleep products. Their flagship product, the Awara Natural Hybrid mattress, combines organic materials with traditional mattress construction techniques to offer a comfortable and environmentally conscious sleep solution.
The Awara mattress features a design that incorporates natural Dunlop latex, organic New Zealand wool, and organic cotton, making it appealing to eco-conscious consumers. It’s available in a single firmness option, rated around 6 out of 10 on the firmness scale, which aims to accommodate a wide range of sleepers.
One of Awara’s most attractive features is its generous sleep trial and warranty. The company offers a 365-night trial period, allowing customers to test the mattress for a full year before making a final decision. Additionally, Awara provides a “Forever Warranty,” which covers the mattress for as long as the original purchaser owns it.
Awara Sleep’s commitment to sustainability extends beyond their products. The company partners with Trees for the Future, planting trees for every mattress sold, further appealing to environmentally conscious consumers.
7. DreamCloud
DreamCloud is a luxury mattress brand that aims to provide a high-end sleep experience at a more accessible price point. Their flagship product, the DreamCloud Hybrid mattress, combines memory foam layers with individually wrapped coils to create a supportive yet comfortable sleep surface.
The DreamCloud mattress is known for its medium-firm feel, which tends to work well for a variety of sleep positions. It features a cashmere blend cover and multiple layers of foam over a pocketed coil system, creating a balanced feel that offers both pressure relief and support.
One of DreamCloud’s standout features is its excellent motion isolation, making it a good choice for couples or light sleepers who are easily disturbed by movement. The mattress also performs well in terms of edge support and cooling, thanks to its hybrid construction.
DreamCloud offers an industry-leading 365-night sleep trial and a lifetime warranty, demonstrating confidence in their product and providing peace of mind to customers. This generous policy, combined with the mattress’s luxury feel and reasonable price point, has made DreamCloud a popular choice in the online mattress market.
8. Tempur-Pedic
Tempur-Pedic is a pioneer in the memory foam mattress industry, known for its premium sleep products and innovative technology. Founded in 1992, the company was among the first to introduce memory foam mattresses to the consumer market, using NASA-developed material originally designed for spacecraft cushioning. Tempur-Pedic’s proprietary TEMPUR material adapts to the sleeper’s body shape, weight, and temperature, providing personalized comfort and support.
Tempur-Pedic offers a range of mattress models, from the classic TEMPUR-Cloud to the cooling TEMPUR-breeze line. Their mattresses are known for exceptional pressure relief and motion isolation, making them popular among couples and those with chronic pain. In addition to mattresses, Tempur-Pedic produces pillows, bed bases, and other sleep accessories that complement their mattress technology.
While Tempur-Pedic products are generally more expensive than many bed-in-a-box options, they are often considered a worthwhile investment for those seeking long-lasting, high-quality sleep solutions. The company offers a 90-night sleep trial and a 10-year warranty on most mattresses, reflecting confidence in their product durability.
9. WinkBeds
WinkBeds is a luxury mattress company that specializes in handcrafted, American-made mattresses designed to cater to a variety of sleep preferences. Founded in 2015, WinkBeds has quickly gained recognition for its high-quality hybrid mattresses that combine innerspring support with foam comfort layers.
The company offers four main mattress models: the flagship WinkBed, the memory foam GravityLux, the latex hybrid EcoCloud, and the plus-size friendly WinkBed Plus. Each mattress is available in multiple firmness options, allowing customers to choose the level of support that best suits their needs. The WinkBed, their most popular model, features a Euro-pillow top, gel-infused foam, and a zoned coil system for targeted support.
WinkBeds prides itself on its meticulous construction process, with each mattress made to order in their Wisconsin factory. This attention to detail extends to their use of eco-friendly materials and CertiPUR-US certified foams. The company offers a 120-night sleep trial and a lifetime warranty, demonstrating confidence in their product quality and durability.
10. Casper
Casper is one of the most recognizable names in the bed-in-a-box industry, having played a significant role in popularizing online mattress shopping since its launch in 2014. Known for its innovative marketing and design, Casper offers a range of sleep products including mattresses, pillows, bed frames, and sleep accessories.
Casper’s mattress lineup includes all-foam and hybrid options to suit different preferences and budgets. Their original Casper mattress, an all-foam model, features the company’s signature Zoned Support system, which provides targeted support for different areas of the body. The Casper Nova Hybrid and Wave Hybrid offer more advanced features such as additional cooling technology and enhanced support systems.
One of Casper’s strengths is its focus on sleep research and product development. The company has its own sleep lab and regularly updates its products based on customer feedback and scientific findings. Casper mattresses are known for their balanced feel, which aims to accommodate a wide range of sleep positions and preferences.
Casper offers a 100-night sleep trial and a 10-year warranty on their mattresses. The company has also expanded beyond online sales, with products available in select retail locations, making it easier for customers to try before they buy. With its combination of innovative design, accessible pricing, and strong brand recognition, Casper remains a popular choice for online mattress shoppers.
